**First and foremost, before we talk about advertisers and advertising, **
**lets go over some basic terms.**

__Click-through rate (CTR)-__ A way of measuring the success of an online advertising
**campaign for a particular website as well as the effectiveness of an email campaign **
**by the number of users that clicked on a specific link.**

**T****his equation might help you understand how your ***CTR* is calculated and how that will **affect your ***CPC*. Your *CTR* is equal to the number of clicks divided by the number of impressions (views). Remember, your *CTR* and *CPC* go hand in hand.

**Alas! be ye catching my drift?**

*Examples:*
*x/y=z*

*x=Your clicks.*
*y=Your views.*
*z=Your CTR.*

*Lets say you have 100 views and 5 clicks, your CTR should be 5%. Unless your math is off.*

*5/100=0.05*

*Okay, let's try another. *
*Suppose you have 643 views and you've received 27 clicks, Your CTR is going to be at 4%. *
*Again, I divided the number of clicks (27) by the number of views (643) to calculate the CTR, **which came to be 0.041 (4%).*

*27/643=0.041*

*Now it's your turn to calculate a "CTR".*
*You have 1223 views and you've received 82 clicks, What is you CTR?*
*82/1223= (?)*

__The cost-per-click (CPC)-__ The amount you earn each time a user clicks on your ad.
**The CPC for any ad is determined by the advertiser;some advertisers may be willing **
**to pay more per click than others, depending on what they're advertising.**

__Page revenue per thousand impressions (RPM)-__ Calculated by dividing your estimated
**earnings by the number of page views you received, then multiplying by 1000.**

*Example:*
*(x/y)1000 *

*x = Your estimated earnings. *
*y= Your views.*

*Lets say your estimated earnings are $60.00 with 12,000 views and you want to find your RPM. You can use this equation to do so.*

*Now lets use the example.*
*(60/12,000)1000*
*(.005)1000*
*(5)*
*So this means you earn 5 dollars for every thousand views.*

**You can figure out what your CTR & RPM is with basic algebra.**
**Now, your CPC depends on the advertisement that you are advertising on your blog.**
**We will discuss other attributes of monetizing your blog in further detail in the near**
**future. **

**I hope this post has been informative, Brings you closer to saving your blog,**
**and helps with finding your treasure.**
**Stay aboard!**
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*Ahoy buckos. I be th' cap'n 'n I be here to help ye save ye blog. I gunna be postin' a lot 'o fine advice in th' near future. But I won't leave ye hangin' on a rusted hook, Firstly ye be goin' to need jolly content wit' keywords, 'n a basic understandin' 'o advertisement if ye be interested in earnin' some doubloons*