tag:blogger.com,1999:blog-19724033841165942282024-03-08T06:19:40.619-08:00Captain Save A Blog Briana Ghttp://www.blogger.com/profile/04621814910918777159noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1972403384116594228.post-79076217783705713702013-05-22T18:20:00.000-07:002013-05-24T15:55:58.733-07:00Intro to blogging<br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">First and foremost, before we talk about advertisers and advertising, </span></b><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">lets go over some basic terms.</span></b><br />
<span style="background-color: #444444; color: #ea9999;"><b><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
<b><span style="font-family: Trebuchet MS, sans-serif;"><i><u>Click-through rate (CTR)-</u></i> A way of measuring the success of an online advertising</span></b></span><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">campaign for a particular website as well as the effectiveness of an email campaign </span></b><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">by the number of users that clicked on a specific link.</span></b><br />
<span style="background-color: #444444; color: #ea9999;"><b><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
<b><span style="font-family: Trebuchet MS, sans-serif;">T</span></b><b><span style="font-family: Trebuchet MS, sans-serif;">his equation might help you understand how your <i>CTR</i> is calculated and how that will </span></b><b><span style="font-family: Trebuchet MS, sans-serif;">affect your <i>CPC</i>. Your <i>CTR</i> is equal to the number of clicks divided by the number of impressions (views). Remember, your <i>CTR</i> and <i>CPC</i> go hand in hand.</span></b></span><br />
<span style="background-color: #444444; color: #ea9999;"><b><span style="font-family: Trebuchet MS, sans-serif;"><i><br /></i></span></b>
<b><span style="font-family: Trebuchet MS, sans-serif;">Alas! be ye catching my drift?</span></b></span><br />
<span style="background-color: #444444; color: #ea9999;"><b><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
</span><br />
<i><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">Examples:</span></i><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">x/y=z</i></span><br />
<span style="background-color: #444444; color: #ea9999;"><span style="font-family: Trebuchet MS, sans-serif;"><i><br /></i></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>x=Your clicks.</i></span></span><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">y=Your views.</i></span><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">z=Your CTR.</i></span><br />
<span style="background-color: #444444; color: #ea9999;"><i><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></i>
<i><span style="font-family: Trebuchet MS, sans-serif;">Lets say you have 100 views and 5 clicks, your CTR should be 5%. Unless your math is off.</span></i></span><br />
<span style="background-color: #444444; color: #ea9999;"><i><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></i>
<i><span style="font-family: Trebuchet MS, sans-serif;">5/100=0.05</span></i></span><br />
<span style="background-color: #444444; color: #ea9999;"><i><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></i>
<i><span style="font-family: Trebuchet MS, sans-serif;">Okay, let's try another. </span></i></span><br />
<i><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">Suppose you have 643 views and you've received 27 clicks, Your CTR is going to be at 4%. </span></i><br />
<span style="background-color: #444444; color: #ea9999;"><i><span style="font-family: Trebuchet MS, sans-serif;">Again, I divided the number of clicks (27) by the number of views (643) to calculate the CTR, </span></i><i><span style="font-family: Trebuchet MS, sans-serif;">which came to be 0.041 (4%).</span></i></span><br />
<span style="background-color: #444444; color: #ea9999;"><i><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></i>
<i><span style="font-family: Trebuchet MS, sans-serif;">27/643=0.041</span></i></span><br />
<span style="background-color: #444444; color: #ea9999;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<i><span style="font-family: Trebuchet MS, sans-serif;">Now it's your turn to calculate a "CTR".</span></i></span><br />
<i><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">You have 1223 views and you've received 82 clicks, What is you CTR?</span></i><br />
<i><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">82/1223= (?)</span></i><br />
<span style="background-color: #444444; color: #ea9999;"><br />
<b><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
<b><span style="font-family: Trebuchet MS, sans-serif;"><i><u>The cost-per-click (CPC)-</u></i> The amount you earn each time a user clicks on your ad.</span></b></span><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">The CPC for any ad is determined by the advertiser;some advertisers may be willing </span></b><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">to pay more per click than others, depending on what they're advertising.</span></b><br />
<span style="background-color: #444444; color: #ea9999;"><b><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
<b><span style="font-family: Trebuchet MS, sans-serif;"><i><u>Page revenue per thousand impressions (RPM)-</u></i> Calculated by dividing your estimated </span></b></span><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">earnings by the number of page views you received, then multiplying by 1000.</span></b><br />
<span style="background-color: #444444; color: #ea9999;"><b><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Example:</i></span></span><br />
<i style="font-family: 'Trebuchet MS', sans-serif;"><span style="background-color: #444444; color: #ea9999;">(x/y)1000 </span></i><br />
<span style="background-color: #444444; color: #ea9999;"><br />
<span style="font-family: Trebuchet MS, sans-serif;"><i>x = Your estimated earnings. </i></span></span><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">y= Your views.</i></span><br />
<span style="background-color: #444444; color: #ea9999;"><br />
<span style="font-family: Trebuchet MS, sans-serif;"><i><br /></i></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Lets say your estimated earnings are $60.00 with 12,000 views and you want to find your RPM. You can use this equation to do so.</i></span></span><br />
<span style="background-color: #444444; color: #ea9999;"><span style="font-family: Trebuchet MS, sans-serif;"><i><br /></i></span>
<span style="font-family: Trebuchet MS, sans-serif;"><i>Now lets use the example.</i></span></span><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">(60/12,000)1000</i></span><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">(.005)1000</i></span><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">(5)</i></span><br />
<span style="color: #ea9999; font-family: Trebuchet MS, sans-serif;"><i style="background-color: #444444;">So this means you earn 5 dollars for every thousand views.</i></span><br />
<span style="background-color: #444444; color: #ea9999;"><br />
<b><span style="font-family: Trebuchet MS, sans-serif;">You can figure out what your CTR & RPM is with basic algebra.</span></b></span><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">Now, your CPC depends on the advertisement that you are advertising on your blog.</span></b><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">We will discuss other attributes of monetizing your blog in further detail in the near</span></b><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">future. </span></b><br />
<span style="background-color: #444444; color: #ea9999;"><b><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></b>
<b><span style="font-family: Trebuchet MS, sans-serif;">I hope this post has been informative, Brings you closer to saving your blog,</span></b></span><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">and helps with finding your treasure.</span></b><br />
<b><span style="background-color: #444444; color: #ea9999; font-family: Trebuchet MS, sans-serif;">Stay aboard!</span></b>Briana Ghttp://www.blogger.com/profile/04621814910918777159noreply@blogger.com0tag:blogger.com,1999:blog-1972403384116594228.post-42584291360008919352013-05-15T22:29:00.001-07:002013-05-22T18:37:12.368-07:00<h2>
<span style="text-align: center;"><b><span style="color: #ea9999; font-family: Verdana, sans-serif; font-size: small;"><i style="background-color: #444444;">Ahoy buckos. I be th' cap'n 'n I be here to help ye save ye blog. I gunna be postin' a lot 'o fine advice in th' near future. But I won't leave ye hangin' on a rusted hook, Firstly ye be goin' to need jolly content wit' keywords, 'n a basic understandin' 'o advertisement if ye be interested in earnin' some doubloons</i></span></b></span></h2>
Briana Ghttp://www.blogger.com/profile/04621814910918777159noreply@blogger.com0